CMM Case Studies

A partnership with CMM

Processes that accompany project work undertaken by CMM:

  • Consider the client brief and ascertain event objectives and further embrace client brand. Establish key performance indicators against which the event will be rated. Ensure return on investment.
  • Liaise with industry partners, propose event solution and look to add value to the event.
  • Establish one point of contact at CMM (usually account manager), introduce the team to the client and meet regularly.
  • Assign/agree roles and responsibilities between the two companies.
  • Agree event marketing strategy and time line/milestones – for CMM, internally and the client, externally.
  • Key personnel at CMM in conjunction with client produce an exciting solution/programme.
  • Continual evaluation – (review against set targets).
  • Continue to collaborate with suppliers and 3rd party organisations.
  • Management of client budget, regular updates.
  • Manage all associated logistics - source venue, organise travel, entertainment, materials, on site management.

Account Management

When CMM undertakes a project, we appoint a dedicated account team to service all event related requirements. The team consists of an account manager, who is the main point of contact, an operations manager, who is responsible for the overall project management and an on-site director who ensures the smooth running of all on-site operations.

The management of the account is supported in the office and on-site by a number of event coordinators, according to the programme detail and size of the event project.

We ensure that a senior person of director status i.e. decision maker is always available to discuss the progress of any project.