CMM Case Studies

Industry Sector: Pharmaceutical
Objective: Annual Conference
Johnson and Johnson requested that CMM look at possible venues for their UK conference. Three main regions of the UK were identified as possible areas in which the conference could take place; Yorkshire and the North East, the North West, the South West and Wales. The annual conference acts as an opportunity for the Johnson and Johnson to motivate the sales force for the forthcoming financial year.

Group Size: 100
Venue(s): Marriott St. Pierre
Itinerary:
Day 1

• Conference (main meeting + 8 syndicate rooms).
• Dinner in the hotel.
• Overnight stay.

Day 2

• Conference (main meeting + 8 syndicate rooms).
• Gala dinner and entertainment/dancing in the hotel.
• Overnight stay.

Day 3

• Conference (main meeting + 8 syndicate rooms).

Johnson and Johnsons commercial manager commented, 'The organisation of the event was flawless as far as I could see and feedback from the delegates was glowing. Once again it was a pleasure to have CMM as our partner in the organisation of the annual J and J conference.'