CMM Case Studies

UK Product Launch/Party

Product launch for a UK cosmetics client

product launchIndustry Sector: Cosmetics
Objective: Virgin Cosmetics stage a large annual event inviting their sales consultants from all regions throughout the UK. This event has a razzmatazz that combines new product launches, sales motivation, entertainment and a reward element in one event.
Group Size: 7000
Venue(s): Birmingham NEC
Itinerary:
Day 1
  • Conference with theming.
  • Product launch - incentives.
  • Awards to top achievers.
  • Gourmet pic-nic.
  • Party & entertainment - fun!

Virgin Cosmetics direct events manager commented, 'As you will have already seen from the e-mail I have forwarded, the response to this event has been incredible. Thank you all so much for all the hard work and commitment - it really is very much appreciated by us all. I in particular appreciated your help on the logistics of bedroom allocation, seating plans and drinks distribution.'

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