CMM Case Studies

European Conference & Incentive

Annual conference & incentive programme for a pharmaceutical client

Industry Sector: Pharmaceutical
Objective: Annual Conference
GlaxoSmithKline requested that CMM source an appropriate venue for their biannual European conference. The aim of this biannual event is to focus the sales force whilst simultaneously providing a motivating programme to ensure delegates enjoyed their experience and take the opportunity to socialise with their colleagues.
Group Size: 250
Venue(s): Hotel Croatia, Cavtat
Itinerary:
Day 1
  • Chartered flights from Gatwick.
  • Boat transfer to Dubrovnik.
  • Dine around (x4 restaurants).
  • Overnight in Hotel Croatia.
Day 2
  • Conference.
  • Beach BBQ with entertainment (70s theme).
  • Overnight in Hotel Croatia.
Day 3
  • Site seeing in Dubrovnik.
  • Return Flights.
GlaxoSmithKline customer operations manager commented, 'The survey feedback we have received indicates that delegates thought that the event logistics worked extremely well. The success of any conference is reliant upon the underlying logistics working smoothly. Ad hoc feedback indicates that your team worked tirelessly and often beyond the call of duty...'

Back to the case study list